One of our most international chefs, José Andrés, creates a Spanish food line in the US. A great idea to help spread the products of our land, don't you think? The influence of this chef, especially in America, is indisputable and therefore it seems that he has the guaranteed success in this new company, which will be launched next June at the Fancy Foods fair in New York.
The products selected to be part of this new company, named José Andrés Foods, respond to our idea of tapas, a very Spanish concept, and that It is trying to enter the US market. French fries, bread, olive oil, paella, olives, etc. They are some of the foods selected by the chef himself.
In the words of José Andrés: "Spain is a fascinating mix of people, languages, culture and food, but if there is one thing that all Spaniards share, it is the love for food and drink. Among my friends are some of the best artisans, who share this same love" With this idea, the best Spanish brands have been chosen to give prestige to this new brand, consisting of gourmet products for demanding palates.
We hope that Americans know how to appreciate the best of our cuisine, as it is well known that, on many occasions, tastes differ according to nationalities. Anyway, that José Andres creates a Spanish food line in the United States I think it is a unique opportunity to make the world known to Spanish food. Good luck!